President and Principal Consultant - Raymond Dr. Barclay, Ph.D.
Dr. Raymond Barclay has a deep expertise in strategic planning, and innovation facilitation, budget modeling and ROI analyses, integrated enrollment planning, marketing and segmentation analyses, academic success analyses, strategic space management framework development, curriculum and learning assessment, enterprise system development and business process re-engineering. Ray brings a wealth of experience to a client's work having served at the executive level at a number of highly regarded colleges and university and in the private sector in both a start-up technology/data integration company and at a boutique research and evaluation firm. Ray also owns an online adventure apparel business and understands the social media landscape. His academic training has focused in areas related to psychology, learning and cognition, statistics and data science, design-thinking and sustainable design. Click here to download Dr. Barclay's CV.
Marketing Associate (Agency Partner) - Mike Marchetti
Michael Marchetti has over 15 years of experience in higher education. He has served as director of both graduate and undergraduate admissions teams at accredited universities in the northeast and has had leadership roles on enrollment services teams where he was responsible for systems implementations, course scheduling and business process analysis. That experience combined with his pioneering approach to the use of technology in enrollment services and communications will help your institution develop effective enrollment marketing and communication strategies.
Kavita has a deep and varied educational background that is routinely called upon to support a diverse array of not-for-profit, for-profit; state and higher education agencies and institutions in their efforts to enhance student learning and program development. In service to these efforts, Kavita has conducted multiple qualitative (ethnographic) and quantitative analytic (statistical) studies. At Enrollment by Design she facilitates program/curricular assessments efforts, conducts effectiveness studies, supports grant development efforts and undertakes applied research to enhance curriculum and student success program efforts at our client sites. Kavita routinely presents nationally and has contributed to five books and over 108 technical reports, 25 research findings-summaries and numerous publications in various peer- reviewed journals.
Tyler has over 6 years of experience in higher education and 4 years in international non-profit consulting. He has worked with African grassroots NGOs in Ghana and Kenya developing standardized business practices, systems and outreach efforts. He has also served in the Peace Corps where he created sustainable horticultural and educational programs. His undergraduate academic training is in digital design and psychology. He also has an M.Sc. in International Economics and Consulting from Northeastern University. Tyler is currently assisting in the development of an academic department's instructional and R&D budgeting using IBM Cognos and SAPgui at M.I.T.